Since the primary goal is to create a social experience for this application, I designed this feed experience with the main navigation for category and subcategory on the header and the famous navigation bar at the bottom to search for content at the current category.

Design for the ability to create and share real-time stories and unique insights, generated by the application technology. I crafted a modern UI that allows users to choose one piece of data for his story, then create and share it.

Design for the ability to match and generate users taken or uploaded selfies to same "hero" mood witch based on user interests. Also, design the ability to switch to different "hero" and share as HEED branded output.

Creating an ability to look into sports clubs, teams, and players. Including insights about each player.

Design for the fun experience of live games, using live insights and motivation-driven approach. Designing the ability to share and compare results.

Design of the Sign In and Sign Up application flow and modern UI. Also, defined and established brand guidelines like; use of color, typographic treatment, use of Graphik as the application font and iconography.